Our client is an online platform that connects students with private tutors worldwide. With a vast network of expert professionals in various fields, the client helps students find the perfect tutor for their learning needs. Through our Cross-Brand tool, our client optimizes their advertising expenses for brand campaigns, enhancing visibility and attracting more students.
Before Cross Brand
- Monthly brand Spend: $20k-$25k
- Brand traffic split : 70% paid and 30% organic
- Blended CTR Traffic : 65% avg
After Cross Brand
100
of brand traffic retained
65
Blended traffic cost reduction
400
CPL reduction
Organic share of traffic went from 37% to 78%
Our tech identified a high percentage of solo bidder rates for some of the major keywords allowing us to shift 40% of our client paid brand traffic to free organic traffic.
Ad cost decreased by 65% for the same blended traffic
Shifting their paid traffic allowed us to reduce the overall spend by more than 60% while still generating the same blended CTR and traffic.
Blended revenue 100% stable and CPL divided by 4!
Connected to GA4 and back office allowed us to follow on the conversions generated by their blended traffic. The results? 100% stable conversions and even a slight increase in CVR.
Saving over 60% of their brand ad cost
Saving over 60% of their brand ad cost or over $100,000 in the last 6 months allowed them to cut down their CAC by two and reinvest the savings generated in real acquisition.
Results
- Same traffic
- Half the cost
- CPL divided by 4
- Savings reinvested in real acquisition allowed our client to drive further growth!
Special insights
The main opportunities lied in the fact that our client had a big part of their brand keywords with high solo bidder rates meaning they were bidding at a time where competitors were not even on the search results. Monitoring their competitors every minute of the day allowed our tech to shift a large part of their paid traffic to free organic which in turn allowed them to save a ton of unnecessary spend.
Want to monitor your competitors bidding strategies live and measure your solo bidder rates?
