Our client is a leading booking platform allowing you to manage your hotel and airbnb bookings through their platform.
Before Cross Brand
- Monthly brand Spend: $65k-$80k
- Brand traffic split : 60% paid and 40% organic
- Blended CTR : 30%
After Cross Brand
100
of brand traffic retained
75
Blended traffic cost reduction
400
CPL reduction
Organic share of traffic increased by 50%
Not only did organic share traffic increase by 50% but our tech was able to recognize both keywords with high solo bidder rates but also keywords with high ghost rates where competitors were heavily bidding. This allowed us to reduce spend on kws with low competitions and capture back lost traffic on keywords with high competition.
Ad cost decrease of 70%
Shifting paid traffic to organic but also capturing back high intent traffic was key to our client brand acquisition strategy.
Blended Revenue and leads volume increased by 30%
Access to GA4 and back office allowed us to track the impact of our tech and strategy. The strategy allowed us not only to reduce spend but also to generate more leads and conversions.
Saving over 70% of their brand ad cost
Saving over 70% of their brand ad cost or more than 150,000$ in a 5 months period allowed our client to spend more efficiently and reinvest in real acquisition.
Results
- Same traffic
- 70% cost reduction
- CPL reduced by 400%
- Savings reinvested to drive further growth
Special insights
Check for keywords with low competition and don’t overlook kws where competitors are being very aggressive. Some bottom of funnel brand keywords like “your brand+pricing” are highly sought after by your competitors since those are buyers that are close to purchase. Prioritizing your brand spend and monitoring the level of competition on all your brand keywords will allow you to spend more efficiently.
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